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Data Privacy

Privacy Policy

Name and address of the data controller

The data controller with regard to the processing of the data collected via the website of is:

ST Extruded Products Germany GmbH (STEP-G)
Bergstraße 17
88267 Vogt, Germany
Tel.: +49 7529 999-0

Privacy Policy for the use and application of Google Analytics (with anonymisation feature)

STEP-G has integrated the component Google Analytics (with anonymisation feature) into this website. Google Analytics is a web analytics service. Web analytics is the process of collecting and analysing of data about the behaviour of visitors to websites. Among other things, the web analytics service collects data about the website from which you (as the data subject) accessed our website (so-called “referrers”), which subpages of our website you accessed and how often and for what length of time you viewed a subpage. The web analytics service is primarily used for the purpose of optimising our website and carrying out cost-benefit analyses of online advertising activities.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

STEP-G uses the parameter “_gat._anonymizeIp” for its web analytics via Google Analytics. This parameter allows the IP address of the data subject’s internet connection to be shortened and anonymised by Google if the data subject accesses our website from a Member State of the European Union or from another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse visitor flows on our website. Among other things, Google uses the acquired data to evaluate the use of our website, to compile online reports for us which show activities on our websites, and to provide other services related to the use of our website.

Google Analytics stores a cookie in the respective data subject’s IT system. Cookies are text files that are downloaded and stored in a computer system via an internet browser. Many websites and servers use cookies. Many cookies contain a so-called “cookie ID”, which is a unique identifier for the cookie. It consists of a character string via which web pages and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual’s browser from other internet browsers that contain other cookies. A particular web browser can therefore be recognised and identified via the unique cookie ID. By using this cookie, Google is able to analyse the visitor’s usage of our website.

Each time an individual page of the STEP-G website that contains a Google Analytics component is accessed, the internet browser on the data subject’s IT system is automatically instructed by the respective Google Analytics component to transmit data to Google for the purpose of online analytics. As part of this technical process, Google obtains knowledge of the data subject’s personal data, including their IP address, which Google uses to track the origin of visitors and clicks, and subsequently to generate commission invoices.

The cookie stores personal data, such as the time of access, the location from which access was made and the frequency of the data subject’s visits to our website. Each time the data subject visits our website, their personal data, including the IP address of their internet connection, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer the personal data collected via this technical process to third parties.

As previously mentioned, the data subject can prevent the use of cookies by our website at any time by configuring the relevant settings in their internet browser, and can thus permanently disable the storage of cookies. Configuring an internet browser in this way would also prevent Google from storing a cookie in the data subject’s IT system. In addition, a cookie already stored by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to – and preventing the collection of – the data generated by Google Analytics regarding their use of this website, as well as the processing of this data by Google. To do so, the data subject must download and install a browser add-on via this link: This browser add-on informs Google Analytics via JavaScript that no data and information about visits to the website may be transmitted to Google Analytics. If the data subject installs the browser add-on, Google acknowledges their objection to its use of their web analytics data. If the data subject’s IT system is later deleted, formatted or reinstalled, they must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or another person within their sphere of control, it remains possible to reinstall or reactivate the browser add-on.

Opposition to data collection
You can prevent Google Analytics from collecting your information by clicking on the link below. An opt-out cookie is set that prevents your data from being collected when you visit this website in the future: 
Disable Google Analytics.

Additional information and Google’s privacy policy is available at and Detailed information about Google Analytics is available via this link:

The complete data protection statement of ST Extruded Products Germany GmbH (STEP-G) can be found under the following link:
Complete privacy policy