STEP-G has integrated the component Google Analytics (with anonymisation feature) into this website. Google Analytics is a web analytics service. Web analytics is the process of collecting and analysing of data about the behaviour of visitors to websites. Among other things, the web analytics service collects data about the website from which you (as the data subject) accessed our website (so-called “referrers”), which subpages of our website you accessed and how often and for what length of time you viewed a subpage. The web analytics service is primarily used for the purpose of optimising our website and carrying out cost-benefit analyses of online advertising activities.
The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
STEP-G uses the parameter “_gat._anonymizeIp” for its web analytics via Google Analytics. This parameter allows the IP address of the data subject’s internet connection to be shortened and anonymised by Google if the data subject accesses our website from a Member State of the European Union or from another contracting state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse visitor flows on our website. Among other things, Google uses the acquired data to evaluate the use of our website, to compile online reports for us which show activities on our websites, and to provide other services related to the use of our website.
Each time an individual page of the STEP-G website that contains a Google Analytics component is accessed, the internet browser on the data subject’s IT system is automatically instructed by the respective Google Analytics component to transmit data to Google for the purpose of online analytics. As part of this technical process, Google obtains knowledge of the data subject’s personal data, including their IP address, which Google uses to track the origin of visitors and clicks, and subsequently to generate commission invoices.
The cookie stores personal data, such as the time of access, the location from which access was made and the frequency of the data subject’s visits to our website. Each time the data subject visits our website, their personal data, including the IP address of their internet connection, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may transfer the personal data collected via this technical process to third parties.
Opposition to data collection
You can prevent Google Analytics from collecting your information by clicking on the link below. An opt-out cookie is set that prevents your data from being collected when you visit this website in the future:
Disable Google Analytics.
The complete data protection statement of ST Extruded Products Germany GmbH (STEP-G) can be found under the following link: